On the website www.cimalp.co.uk two prices are presented:

The pre-discount price:
It is the recommended retail price by CimAlp, it is generally applied by our retailers, quite often in the specialist outdoor shops. These shops are free to choose their pricing policy, in accordance with the policy of each shop, the price could be reduced or increased.
By buying from the internet on the website CimAlp.co.uk you will benefit from a reduction in relation to the recommended retail price.
Why? Since in selling directly to the consumer, we make savings on the distribution margin. We have chosen to offer you this saving.

The promotional price:
This price is the price paid by the internet user when buying from our website www.cimalp.co.uk
The delivery costs to a collection point are free from £100 VAT excl.